How Did Kylie Jenner Start Making Money? (How She Does It…!)

Kylie Jenner is the youngest daughter of Olympic decathlete champion Caitlyn Jenner (formerly Bruce Jenner) and television personality Kris Jenner. But she has made quite a name of herself, for being popular as well as immensely rich.

But how did this media personality gain so much wealth and fame? Is it solely because of her famous parents, or did she learn the secret of smart business early on in life? Find out the real deal here.

How Did Kylie Jenner Start Making Money?

How Did Kylie Jenner Start Making Money
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Kylie Jenner’s main source of income has always been her makeup line Kylie Cosmetics, which was founded in 2014. The first of the line was the Kylie Lip Kit, which included matte lipstick along with a lip liner.

But as the demands of the market grew, she expanded her business to include other lines like Kylie Knin and Kylie Baby. Kylie is also notoriously famous for leveraging her social media following to promote her brand and advertise new products. For a brief while, she also made money off a personal app that had launched in 2015.

Her claim to fame is the sale of a 51% stake of her empire to Coty Inc for $600M though.

How Did Kylie Become So Successful?

Kylie Jenner’s success can be attributed to her entrepreneurial prowess, as well as the work of her killer marketing team. Her start had been the insecurities she had about her face. And after cosmetic surgery at just 17, Kylie became a favorite of the tabloids.

Her smart business moves were inherited from her businesswoman mother, Kriss Jenner, who helped her achieve her full potential. Her makeup business, Kylie Cosmetics excelled with strategies like highly targeted product expansions and ruthless promotion via her channels.

As the business grew, she changed the brand name from Kylie Lip Kits to Kylie Cosmetics. Her dedication and innovations came from a true place of interest and knowledge of her true love; makeup. By making well-thought-out decisions, she put her company on a path to success as she utilized her connections.

What Did Kylie Do To Become A Billionaire?

For those who doubt Kylie Jenner’s success, all the confusion was cleared up when the business mogul signed a deal with Coty Inc in November 2019. By selling 51% of her shares to Coty for a whopping $600 Million, her company was valued at $1.2 Billion.

With good experiments in the fashion industry and new deals like the one with beauty retailer Ulta, Kylie Jenner is no doubt extremely rich. And all doubts of her not being a billionaire were cleared up with the Coty deal. The Forbes magazine had decked her as their youngest billionaire in history, but that was in 2020. As of 2022, Kylie Jenner’s net value is assumed to be about $900M, making her almost, but not quite, a billionaire.

People may assume that Kylie Jenner had her business handed to her, but it was not so. She started her brand, Kylie Cosmetics with her own money. Although her mother, Kris Jenner may have helped by finding opportunities for her daughters as their manager.

How did Kylie Jenner start her business?

A ripple was created in the world of fashion when Kylie denied getting lip fillers in 2015. But the businesswoman in her made use of the bad press to launch her brand, the Kylie Lip Kits.

As a starting investment, she made use of her earnings from modeling gigs to pay for the production of the first 15,000 lip kits. And after that, everything from new lines of products to forms of advertisement was thought out with precision and acumen.

How much money did Kylie Jenner start her company with?

Kylie Jenner had been working on projects like the launch of the clothing brand “Kendall + Kylie” since 2013. And it is known that the production cost of the first 15,000 of her lip kits, was acquired by Jenner through her own money from modeling.

After the company was renamed Kylie Cosmetics, the production saw a boom to 500,000 kits. And by the end of 2016, Kylie saw a total revenue of $300 million. And finally, due to her immense empire, Forbes named her the youngest “self-made” billionaire on their 2020 list. But since then the title has been rescinded and now Forbes values Kylie at $900 million.

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At what age did Kylie Jenner start her business?

Kylie may have started her brand at 18 years old, but it was by no means her first venture.

In 2012, When she was just 14, Kylie along with her older sister Kendall collaborated with the clothing brand PacSun. The result was the clothing line ‘Kendall & Kylie.’

She was also just 10 years old when she made her debut in her family show Keeping up with the Kardashians. But the biggest move of her career was launching her own cosmetics line, the Kylie Lip Kits.

Kylie was just 17 when she trademarked the phrase “Kylie Lip Kits … for the perfect pout,”. And by 18 she had renamed her business Kylie Cosmetics, and the rest is, as they say, history.

At what age did Kylie become a billionaire?

Kylie Jenner created quite a big uproar when she was declared the then-21-year-old a billionaire. She was dubbed the youngest “self-made” billionaire by Forbes magazine. And it was all due to the measured price of her huge beauty brand, Kylie Cosmetics.

Kylie Jenner was 23 when she made the youngest billionaire list on Forbes, the 2020s edition. But that statement was controversial in itself. As of 2022, Forbes estimates Kylie Jenner’s net worth to be $900M.

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Bottom Line

Thus we see that as a media personality and reality show star, Kylie Jenner is extremely famous. But her fame is not all that fans love her for.

The huge fortune she had amassed, solely on her efforts makes her a truly inspirational icon to all. The money that Kylie Jenner earned through her business is her own and she had worked hard for it.